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HISTORY OF THE
Gillespie + Powers, Inc. LOGO
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1st
Generation Logo
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The birth of the GP logo goes back to the early 1960’s just
after the company completed the design and construction of two
major aluminum melting furnace outside of the regional area.
It was at that time that the company decided to pursue this
type of work on a national basis, and a promotional document
of some type was required. A new image logo was required to
assist in pepping up the literature.
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2ND
Generation Logo
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At that time, the two principal operating executives were Charles Albert Gillespie, now deceased, and John R. Gillespie, the present Chief Operating Officer of the company. At that time, a mutual relative, the nephew of Charles and the cousin of John, a Mr. Jack Sparkman, was one of the principal artistic associates of the Monsanto Company, whose world headquarters was in St. Louis. They engaged his services to assist with the creation of a logo.
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Following his visits to our offices and discussions, two things caught his fancy. One was the triangles being used on the drawing board at that time in the engineering process, and two was the survey instrument that was being used at that time on job sites for the preliminary location and layouts on the construction side of the business.
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The survey instrument required the use of a plumb bob hanging down from the exact center of the instrument so that the device could be positioned exactly in the center of reference monuments on the ground. Using his artistic license, it was the idea of Mr. Jack Sparkman to merge the triangle of engineering at the bottom of the logo with the plumb bob of construction at the top of the logo with the two joining in the middle at a common point with the GP initials preceding. Although derived from a solid creative foundation, many of the people at
Gillespie + Powers, Inc., and particularly the field people continue to refer to
Gillespie + Powers, Inc. as GPX
3rD
Generation Logo
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